Home	Project: Design point of purchase materials, sales sheets and logo for an impulse purchase item called the “Cart Coin Key-Chain’. The key-chain incorporates a detachable disk that can be reused in coin operated shopping centre carts. A sports team logo or corporate brand could be applied to the disk to enhance the identity & collectabillity of the product.

	The graphics had to reflect that the product was to be marketed with a low retail price and the coin could be ‘brandable’ with corporate or sports graphics. Bright, attention grabbing colours were essential to the backing card which had to look inexpensive. I decided early on in the design process that I would use a silhouette of a generic cart with a small flash graphic to accent the coin slot as part of the logo. The cart graphic would quickly communicate the purpose of the product without a lengthy text explanation. The responsibility of creating the copy, French translation and producing marketing sales sheets & flyers were all part of the design criteria.