Home	Project: Logo Designs. My relationship with Parker & Associates Sports Marketing (formerly, Parkers Products Ltd.) spans over a decade. The original company focused on manufacturing, procurement and marketing of sports related items, in addition to innovative products that were not necessarily specific to sports.

	Parkers Products Ltd: For the initial design, the double ‘P’ was incorporated from the company's existing logo and overlaid on a ‘progressive, forward moving and multi-faceted shape’. I repeated the triangular graphic within each letter ‘P’ to emphasize the progressive motion. The circular text could be removed or modified as needed for projects that didn’t directly involve sports marketing or licensed memorabilia. The sleeker, contemporary version of Parker & Associates builds on the company’s established strengths but its energy is now directed towards marketing, promotion & branding with less involvement in licensing acquisition and product manufacturing. A more refined and formal logo was created to express the company’s new direction and its focus on ‘Innovative, Sports-Driven Marketing Solutions’ as they relate to the corporate marketplace.